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Visual communication : images with messages / Paul Martin Lester.

By: Material type: TextTextPublication details: Australia : Wadsworth/Cengage Learning, c2014.Edition: 6th ed., International editionDescription: xv, 466 p. : ill. (some col.) ; 28 cmISBN:
  • 9781285075846
  • 1285075846
Subject(s): DDC classification:
  • 302.23 LES
Contents:
Contents List Preface. 1. Visual Communication. Section One. 2. Visual Cues. 3. Visual Theories. 4. Visual Persuasion. 5. Visual Stereotypes. 6. Visual Analysis. Section Two. 7. Typography. 8. Graphic Design. 9. Informational Graphics. 10. Cartoons. 11. Photography. 12. Motion Pictures. 13. Television. 14. Computers. 15. The Web. 16. The More You Know, The More You See. Glossary. Index.
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Holdings
Item type Current library Collection Call number Copy number Status Date due Barcode
Books Books HCUC LIBRARY - ENGLISH COLLECTION Open Shelf Non-fiction 302.23 LES (Browse shelf(Opens below)) 1 Available 06282

Includes bibliographical references and index.

Contents List
Preface. 1. Visual Communication. Section One. 2. Visual Cues. 3. Visual Theories. 4. Visual Persuasion. 5. Visual Stereotypes. 6. Visual Analysis. Section Two. 7. Typography. 8. Graphic Design. 9. Informational Graphics. 10. Cartoons. 11. Photography. 12. Motion Pictures. 13. Television. 14. Computers. 15. The Web. 16. The More You Know, The More You See. Glossary. Index.

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