Visual communication : images with messages /
Lester, Paul Martin.
Visual communication : images with messages / Paul Martin Lester. - 6th ed., International edition. - Australia : Wadsworth/Cengage Learning, c2014. - xv, 466 p. : ill. (some col.) ; 28 cm.
Includes bibliographical references and index.
Contents List
Preface. 1. Visual Communication. Section One. 2. Visual Cues. 3. Visual Theories. 4. Visual Persuasion. 5. Visual Stereotypes. 6. Visual Analysis. Section Two. 7. Typography. 8. Graphic Design. 9. Informational Graphics. 10. Cartoons. 11. Photography. 12. Motion Pictures. 13. Television. 14. Computers. 15. The Web. 16. The More You Know, The More You See. Glossary. Index.
9781285075846 1285075846
Visual communication.
302.23 LES
Visual communication : images with messages / Paul Martin Lester. - 6th ed., International edition. - Australia : Wadsworth/Cengage Learning, c2014. - xv, 466 p. : ill. (some col.) ; 28 cm.
Includes bibliographical references and index.
Contents List
Preface. 1. Visual Communication. Section One. 2. Visual Cues. 3. Visual Theories. 4. Visual Persuasion. 5. Visual Stereotypes. 6. Visual Analysis. Section Two. 7. Typography. 8. Graphic Design. 9. Informational Graphics. 10. Cartoons. 11. Photography. 12. Motion Pictures. 13. Television. 14. Computers. 15. The Web. 16. The More You Know, The More You See. Glossary. Index.
9781285075846 1285075846
Visual communication.
302.23 LES
