Branding : (Record no. 38235)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00793nam a22002417i 4500 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | HCC |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20250113215746.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 161214s2017 enka b 001 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9780198749912 |
| Qualifying information | paperback |
| 040 ## - CATALOGING SOURCE | |
| Transcribing agency | HCC |
| 082 04 - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Edition number | 23 |
| Classification number | 658.827 |
| 100 1# - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Jones, Robert, |
| Dates associated with a name | 1957 August 31- |
| Relator term | author. |
| 245 10 - TITLE STATEMENT | |
| Title | Branding : |
| Remainder of title | a very short introduction / |
| Statement of responsibility, etc | Robert Jones. |
| 250 ## - EDITION STATEMENT | |
| Edition statement | First edition. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication, distribution, etc | New York, NY : |
| Name of publisher, distributor, etc | Oxford University Press, |
| Date of publication, distribution, etc | 2017. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | 136 pages : |
| Other physical details | illustrations ; |
| Dimensions | 18 cm. |
| 490 1# - SERIES STATEMENT | |
| Series statement | Very short introductions ; |
| Volume number/sequential designation | 527 |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE | |
| Bibliography, etc | Includes bibliographical references (pages 123-128) and index. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Branding (Marketing) |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Brand name products. |
| 830 #0 - SERIES ADDED ENTRY--UNIFORM TITLE | |
| Uniform title | Very short introductions ; |
| Volume number/sequential designation | 527. |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Dewey Decimal Classification |
| Koha item type | Books |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Home library | Current library | Shelving location | Date acquired | Source of acquisition | Cost, normal purchase price | Total Checkouts | Total Renewals | Full call number | Barcode | Date last seen | Date checked out | Copy number | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Dewey Decimal Classification | HCUC LIBRARY - ENGLISH COLLECTION | HCUC LIBRARY - ENGLISH COLLECTION | Open Shelf | 26/07/2019 | KSR-JUL3479 KSR-PUR/2019/06003 | 41.28 | 3 | 1 | 658.827 JON | 08219 | 19/01/2022 | 11/11/2021 | 1 | 17/06/2019 | Books |
