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Branding : a very short introduction /

Jones, Robert, 1957 August 31-

Branding : a very short introduction / Robert Jones. - First edition. - New York, NY : Oxford University Press, 2017. - 136 pages : illustrations ; 18 cm. - Very short introductions ; 527 . - Very short introductions ; 527. .

Includes bibliographical references (pages 123-128) and index.

ISBN: 9780198749912

Subjects--Topical Terms:
Branding (Marketing)
Brand name products.

Dewey Class. No.: 658.827

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Branding : a very short introduction /

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