Marketing research / (Record no. 24125)

MARC details
000 -LEADER
fixed length control field 00663nam a22002297a 4500
003 - CONTROL NUMBER IDENTIFIER
control field HCC
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20250113215304.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 170602s2017 enka|||| |||| 001 0 eng d
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9781292153261
040 ## - CATALOGING SOURCE
Transcribing agency HCC
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658.83 BUR
100 1# - MAIN ENTRY--PERSONAL NAME
Personal name Burns, Alvin C.
245 10 - TITLE STATEMENT
Title Marketing research /
Statement of responsibility, etc Alvin C. Burns, Ann Veeck & Ronald F. Bush.
250 ## - EDITION STATEMENT
Edition statement Eight edition, Global edition.
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Place of publication, distribution, etc Harlow, England:
Name of publisher, distributor, etc Pearson,
Date of publication, distribution, etc 2017.
300 ## - PHYSICAL DESCRIPTION
Extent 489 pages :
Dimensions 25 cm.
504 ## - BIBLIOGRAPHY, ETC. NOTE
Bibliography, etc Includes bibliographical references and indexes.
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Marketing research.
700 1# - ADDED ENTRY--PERSONAL NAME
Personal name Veeck, Ann.
700 1# - ADDED ENTRY--PERSONAL NAME
Personal name Bush, Ronald F.
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Source of classification or shelving scheme Dewey Decimal Classification
Koha item type Books
Holdings
Withdrawn status Lost status Source of classification or shelving scheme Damaged status Not for loan Home library Current library Shelving location Date acquired Source of acquisition Cost, normal purchase price Total Checkouts Full call number Barcode Date last seen Date checked out Copy number Price effective from Koha item type
    Dewey Decimal Classification     HCUC LIBRARY - ENGLISH COLLECTION HCUC LIBRARY - ENGLISH COLLECTION Open Shelf 18/05/2017 MPH-INV/118002792 106.00 2 658.83 BUR 07439 19/01/2022 23/12/2021 1 02/06/2017 Books

Jalan Lim Lean Teng
11600 Penang, Malaysia

Monday - Friday
9am - 6pm

*Closed on Saturdays, Sundays, and Public Holidays

Tel: (604) 283 1088 ext. 161 (Library)

Email: hculibrary@hju.edu.my

Click here for the feedback form.