Copywriting strategies : a no-nonsense guide to writing persuasive copy for your business / Nicki Krawczyk

Include bibliographical references and index

Master the strategies for successful copy writing Messaging is the single most important factor in the success of any business or endeavor. This invaluable book will teach you strategies for identifying your target consumer, creating a strong message, and writing powerful copy that connects your message with your audience. What sets this copywriter's handbook apart from other copywriting books: Copywriting 101-Learn the essentials for crafting persuasive copy, including the Ten Commandments of copy writing, common misconceptions, and writing in the digital age. Fundamental strategies-Put principles into practice with strategy sessions, real-life examples of great copy writing, and a call to action that challenges you to use what you've learned.