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Services marketing : integrating customer focus across the firm / Valarie A. Zeithaml, University of North Carolina at Chapel Hill, Mary Jo Bitner, Arizona State University, Dwayne D. Gremler, Bowling Green State University, Martin Mende, Florida State University. by
Edition: Eighth Edition. International Student Edition
Material type: Text; Format:
print
; Literary form:
Not fiction
Publication details: LLC, Dubuque, IA, McGraw Hill ©2024
Availability: Items available for loan: HCUC LIBRARY - ENGLISH COLLECTION (1)Call number: 658.8 ZEI.
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