Managing today's news media : audience first / Samir Husni, University of Mississippi ; Debora Halpern Wenger, University of Mississippi ; Hank Price, Northwestern University Media Management Center.

By:

Husni, Samir [author.]

Contributor(s):

Material type: Text

TextPublication details: Thousand Oaks, California : CQ Press, and imprint of SAGE Publications, Inc., 2016Description: xiii, 218 pages : illustrations ; 23 cmISBN:

9781452292571

Subject(s):

DDC classification:

070.19 HUS

Summary: Offers students practical solutions on how to cope with and adapt to the evolving media landscape. This book includes real-world case studies, important theoretical grounding, and a focus on understanding rather than resisting the customer's desire for choice.

Average rating: 0.0 (0 votes)

Holdings
Item type	Current library	Call number	Copy number	Status	Date due	Barcode
Books	HCUC LIBRARY - ENGLISH COLLECTION Open Shelf	070.19 HUS (Browse shelf(Opens below))	1	Available		08463

Includes bibliographical references (pages 203-210) and index.

Offers students practical solutions on how to cope with and adapt to the evolving media landscape. This book includes real-world case studies, important theoretical grounding, and a focus on understanding rather than resisting the customer's desire for choice.

There are no comments on this title.

to post a comment.

Managing today's news media : audience first / Samir Husni, University of Mississippi ; Debora Halpern Wenger, University of Mississippi ; Hank Price, Northwestern University Media Management Center.

ADDITIONAL LINKS

FOLLOW US: