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Practical marketing research : an integrated global perspective / Neil Bruce Holbert, Mark W. Speece.

By: Contributor(s): Material type: TextTextPublication details: New York : Prentice Hall, 1993.Description: x, 302 p. : ill. ; 24 cmISBN:
  • 0131459546
  • 9780131459540
Subject(s): DDC classification:
  • 658.83 HOL
Summary: A marketing research textbook that blends concepts and applications. It provides a practical approach to marketing research, showing how to integrate the research function into marketing, and focus on how to interpret and report the data so that it is useful for marketing managers.
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Item type Current library Collection Call number Copy number Status Date due Barcode
Books Books HCUC LIBRARY - ENGLISH COLLECTION Open Shelf Non-fiction 658.83 HOL (Browse shelf(Opens below)) 1 Available 02303

A marketing research textbook that blends concepts and applications. It provides a practical approach to marketing research, showing how to integrate the research function into marketing, and focus on how to interpret and report the data so that it is useful for marketing managers.

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