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儿童与电视--"芝麻街的经验 , Er tong yu dian shi: zhi ma jie de jing yan = Children and Television Lessons from Sesame Street / GERALD S. LASSER著; 关尚仁译

By: Contributor(s): Material type: TextTextSeries: 传播学名著译丛 | 传播馆 ; 29Publication details: 台北 : 远流 1994Edition: 初版Description: 287 pagesISBN:
  • 9789573224778 | 9573224771
Subject(s): DDC classification:
  • 557.776 LES
Summary: 内容简介 本书详尽剖析举世闻名的儿童电视节目”芝麻街”,陈述製作动机,基本意 理,製播技巧,结果评估,并分析成功的因素.作者以精湛的学术背景与长期的论作经验,以分享的目的来介绍”芝麻街”节目背后的理念与因素,其间除实例说明 ,也不乏引经据典的科学佐证,让读者在认识”芝麻街”之外,领悟到寓教于乐的 真谛与落实的挑战,更让有心人再去思考电视的传播与教育功能,应当如何发挥 .
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Item type Current library Collection Call number Copy number Status Date due Barcode
Books Books HCUC LIBRARY - CHINESE COLLECTION Open Shelf Non-fiction 557.776 LES (Browse shelf(Opens below)) 1 Available 51094

内容简介

本书详尽剖析举世闻名的儿童电视节目”芝麻街”,陈述製作动机,基本意 理,製播技巧,结果评估,并分析成功的因素.作者以精湛的学术背景与长期的论作经验,以分享的目的来介绍”芝麻街”节目背后的理念与因素,其间除实例说明 ,也不乏引经据典的科学佐证,让读者在认识”芝麻街”之外,领悟到寓教于乐的 真谛与落实的挑战,更让有心人再去思考电视的传播与教育功能,应当如何发挥 .

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