The Art and Science of UX Design: A step-by-step guide to designing amazing user experiences / by Anthony Conta (Author)

Understanding human-centered design. What is human-centered design? ; How are products built? ; What is user experience, or "UX"? ; What is UI? ; Cognitive overload ; Let's work together!
Using empathy as a design tool. Types of research ; Surveys ; Preparing for user interviews ; Conducting user interviews ; Affinity mapping ; After you empathize, you define
Defining the user's problems. Where are you in the design thinking process? ; Personas ; User journey mapping ; The problem to solve ; Competitive research ; After you define, you ideate
Exploring ideation techniques and tools. Where are you in the design thinking process? ; Ideation ; Conceptual ideation ; Visual ideation ; Relational ideation
new ideas out of existing concepts ; Prioritization ; After you ideate, you prototype
Prototyping solutions. Where are you in the design thinking process? ; Prototyping ; Task flows ; Wireframe ; After you prototype, you test
Testing your designs. Where are you in the design thinking process? ; Testing ; Usability testing
plan and define ; Usability testing: recruit and conduct ; Usability testing: analyze results ; Usability testing: presenting findings ; After you test, you implement
Implementing your designs. Where are you in the design thinking process? ; Implement ; User stories ; Flow charts ; Style guides ; Design systems ; Delivering designs ; The end of the process?
What's next? Writing a case study ; Creating your portfolio ; Giving feedback ; Receiving feedback ; Working with other disciplines ; Choosing a role in the industry ; Where do you go from here?
Appendix: What good looks like
Index

"Today, every product or service needs to delight its users and that means delivering an outstanding user experience (UX). In this full-color guide, leading user experience designer Anthony Conta guides you step by step through crafting these exceptional user experiences. The Art and Science of UX Design introduces a complete human-centered design framework for success, using practical examples based on his pioneering experience in the field. Learn to apply design thinking to understand your users' wants, needs, goals, and frustrations as you transform empathy into one of your most powerful design tools. Once you've defined the right problems, you'll master proven ideation techniques to quickly create promising solutions. You'll walk through prototyping preliminary designs, testing and refining them based on users' actual reactions, and clearly communicating all you've learned so colleagues can build what you've envisioned. Finally, you'll learn practical ways to continually iterate and improve your offerings so they stay competitive (and delightful) far into the future." -- Publisher description