Amazon cover image
Image from Amazon.com
Image from Google Jackets

Marketing management / Philip Kotler; Kevin Lane Keller; Alexander Chernev

By: Contributor(s): Material type: TextTextPublication details: Harlow : Pearson Education Limited 2022Edition: Sixteenth editionDescription: 605 pages : illustrations ; 28 cmISBN:
  • 9781292404813
Subject(s): DDC classification:
  • 658.8 KOT
Summary: The world of marketing is changing every day - and in order for students to have a competitive edge, they need a text that reflects the best and most recent marketing theory and practices. Marketing Management collectively uses a managerial orientation, an analytical approach, a multidisciplinary perspective, universal applications, and balanced coverage to distinguish it from all other marketing management texts out there
Star ratings
    Average rating: 0.0 (0 votes)
Holdings
Item type Current library Call number Copy number Status Date due Barcode
Books Books HCUC LIBRARY - ENGLISH COLLECTION Open Shelf 658.8 KOT (Browse shelf(Opens below)) 1 Available 08850

Include bibliographical references and index

The world of marketing is changing every day - and in order for students to have a competitive edge, they need a text that reflects the best and most recent marketing theory and practices. Marketing Management collectively uses a managerial orientation, an analytical approach, a multidisciplinary perspective, universal applications, and balanced coverage to distinguish it from all other marketing management texts out there

There are no comments on this title.

to post a comment.

Jalan Lim Lean Teng
11600 Penang, Malaysia

Monday - Friday
9am - 6pm

*Closed on Saturdays, Sundays, and Public Holidays

Tel: (604) 283 1088 ext. 161 (Library)

Email: hculibrary@hju.edu.my

Click here for the feedback form.

ADDITIONAL LINKS