广告管理（第五版） , guang gao guan li di wu ban / （美）RAJEEV BATRA、 JOHN G MYERS、DAVID A.AAKER 合著 ; 赵平、洪靖、潘越译 Advertising Management

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TextPublication details: 北京 : 清华大学出版社 2001Edition: 第5版Description: 450 pagesISBN:

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Holdings
Item type	Current library	Collection	Call number	Copy number	Status	Date due	Barcode
Books	HCUC LIBRARY - CHINESE COLLECTION Open Shelf	Non-fiction	497.8 BAT (Browse shelf(Opens below))	1	Available		63909

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广告管理（第五版） , guang gao guan li di wu ban / （美）RAJEEV BATRA、 JOHN G MYERS、DAVID A.AAKER 合著 ; 赵平、洪靖、潘越 译 Advertising Management