Advertising : concept and copy / George Felton.

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Material type: Text

TextPublication details: Englewood Cliffs, N.J. : Prentice Hall, c1994.Description: xii, 356 p. : ill. ; 28 cmISBN:

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Holdings
Item type	Current library	Collection	Call number	Copy number	Status	Date due	Barcode
Books	HCUC LIBRARY - ENGLISH COLLECTION Reference	REF	R 659.1 FEL (Browse shelf(Opens below))	1	Not For Loan		00109
Books	HCUC LIBRARY - ENGLISH COLLECTION Open Shelf	Non-fiction	659.1 FEL (Browse shelf(Opens below))	1	Available		02335

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Previous	659.1 BUT Excellence in advertising : the IPA guide to best practice /	659.1 CLO Integrated advertising, promotion & marketing communications /	659.1 CLO Integrated advertising, promotion, and marketing communications /	659.1 FEL Advertising : concept and copy /	659.1 FOR PICTORIAL METAPHOR IN ADVERTISING	659.1 KLE KLEPPNER'S ADVERTISING PROCEDURE	659.1 LAN Advertising by design : creating visual communications with graphic impact /	Next

Includes index.

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