Marketing research / Alvin C. Burns, Ronald F. Bush.

By:

Burns, Alvin C

Contributor(s):

Bush, Ronald F

Material type: Text

TextPublication details: Upper Saddle River, N.J. : Prentice Hall, c1998.Edition: 2nd edDescription: 1 v. (various pagings) : ill. (some col.) ; 26 cm. + 1 computer laser optical disc (4 3/4 in.)ISBN:

9780138966065

Subject(s):

Marketing research

DDC classification:

658.83 BUR

Average rating: 0.0 (0 votes)

Holdings
Item type	Current library	Collection	Call number	Copy number	Status	Notes	Barcode
CD-ROM	HCUC LIBRARY - ENGLISH COLLECTION Audio Visual		R 658.83 BUR (Browse shelf(Opens below))	1	Not For Loan	CD-ROM x 1	07135
Books	HCUC LIBRARY - ENGLISH COLLECTION Reference		R 658.83 BUR (Browse shelf(Opens below))	1	Not For Loan	CD-ROM	00108
Books	HCUC LIBRARY - ENGLISH COLLECTION Open Shelf	Non-fiction	658.83 BUR (Browse shelf(Opens below))	1	Available		03438

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Previous	658.827 MAR Beyond branding : how savvy marketers build brand equity to create products and open new markets /	658.827 VAI Branding : [brand strategy, design, and implementation of corporate and product identity] /	658.827 WHE DESIGNING BRAND IDENTITY	658.83 BUR Marketing research /	658.83 BUR MARKETING RESEARCH - 6TH ED	658.83 CHU MARKETING RESEARCH: METHODOLOGICAL FOUNDATIONS	658.83 CRA CONSUMER BEHAVIOUR	Next

Includes bibliographical references and index.

System requirements for accompanying computer disc: Windows 95, Windows NT 3.51 or higher.

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Marketing research / Alvin C. Burns, Ronald F. Bush.

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