Cut and fold techniques for promotional materials / Paul Jackson.

Table of Contents

1 Before You Start 6 (6)
1.1 How to Use the Book 7 (1)
1.2 How to Cut and Fold 8 (1)
1.3 Equipment 9 (1)
1.4 Choosing Paper and Card 10 (1)
1.5 Symbols 11 (1)
2 Flexagons 12 (22)
2.0 Introduction 13 (1)
2.1 Tri-hexaflexagon 14 (4)
2.2 Square Flexagon 18 (4)
2.3 Windmill Base Manipulations 22 (3)
2.4 Shapeshifter 25 (3)
2.5 Pivoting Cubes 28 (2)
2.5 Flexicube 30 (4)
3 Modular Solids 34 (18)
3.0 Introduction 35 (1)
3.1 Six-piece Cubes 36 (2)
3.2 Three-piece Cubes 38 (2)
3.3 Two-piece Cubes 40 (2)
3.4 Jigsaw Cubes 42 (2)
3.5 Tetrahedron 44 (2)
3.6 A4 Pyramids 46 (6)
4 Envelopes 52 (18)
4.0 Introduction 53 (1)
4.1 A4 Random Envelope 54 (2)
4.2 A4 Angled Envelope 56 (2)
4.3 A4 Wrap 58 (2)
4.4 Japanese Envelope 60 (2)
4.5 French Envelope 62 (2)
4.6 Square CD Envelope 64 (2)
4.7 Engineered Envelope 66 (4)
5 Puzzles And Illustions 70 (22)
5.0 Introduction 71 (1)
5.1 Impossible Illusion 72 (2)
5.2 Negative/Positive Cube Illusion 74 (2)
5.3 Tangrams 76 (6)
5.4 Inside-out Cube Puzzle 82 (4)
5.5 Left-to-right Transformation Illusion 86 (2)
5.6 Chain-to-square Puzzle 88 (4)
6 Folded Booklets 92 (14)
6.0 Introduction 93 (1)
6.1 Eight-page Booklet 94 (2)
6.2 Back-and-forth Book 96 (4)
6.3 Origami Book 100(4)
6.4 Expanding Booklet 104(2)
7 Novelties 106(18)
7.0 Introduction 107(1)
7.1 Spinning Spiral 108(2)
7.2 Hanging Letters 110(2)
7.3 Chain of Cubes 112(4)
7.4 Desktop Trophy 116(2)
7.5 Masu Box 118(2)
7.6 Tower of Collapsing Cubes 120(4)
How to Use What You Make 124(2)
Provenance 126(2)
Acknowledgements 128

Cut and Fold Techniques for Promotional Materials is a unique collection of over 40 attention-grabbing cut-and-fold designs that when printed and illustrated form memorable give-aways to promote and advertise services and products. The book provides a one-stop source for novelty promotional materials, many appearing in print for the first time. Some designs are interactive toys that turn inside out or reveal hidden faces when played with, others are more practical, offering ingenious ways to fold-up letters, brochures and posters, or to create novelty envelopes and leaflets. All the designs will enhance a message or presentation, grabbing attention in ways that simple printing can never achieve. Following the elegant, easy-to-follow style of Paul Jacksons other titles for Laurence King, Cut and Fold Techniques for Promotional Materials is an essential resource for marketing professionals and design students, and an inspirational guide to anyone looking to enhance the presentation of their product or service.