Communication research : asking questions, finding answers / Joann Keyton.
Material type:
TextPublication details: New York : McGraw-Hill, c2011.Edition: 3rd edDescription: 1 v. (various pagings) : ill. ; 24 cmISBN: - 9780073406763
- 0073406767
- 302.2072 KEY
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HCUC LIBRARY - ENGLISH COLLECTION Open Shelf | Non-fiction | 302.2072 KEY (Browse shelf(Opens below)) | 1 | Available | 06126 |
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| 302.201 WOO Communication theories in action : an introduction / | 302.2072 COM Communication research : strategies and sources / | 302.2072 KEY Communication research : asking questions, finding answers / | 302.2072 KEY Communication research : asking questions, finding answers / | 302.2072 REI Introduction to communication research / | 302.2072 RUB Communication research : strategies and sources / | 302.209 HAN Handbook of communication history / |
Includes bibliographical references and indexes.
"Communication Researchresearch issues and both quantitative and qualitative approaches to communication research. The text helps students become better consumers of communication research literature by emphasizing effective methods for finding, consuming, and analyzing communication research. Covering the entire research process - how one conceptualizes a research idea, turns it into an interesting and researchable question, selects a methodology, conducts the study, and writes up the study's findings - provides a path for students who wish to develop and conduct research projects.
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