Marketing plans : how to prepare them, how to use them / Malcolm McDonald, Hugh Wilson.
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TextPublication details: Chichester, West Sussex, U.K. : Wiley, 2011.Edition: 7th edDescription: xvi, 573 p. : ill. (some col.) ; 25 cmISBN: - 9780470669976
- 658.802 MCD
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HCUC LIBRARY - ENGLISH COLLECTION Open Shelf | Non-fiction | 658.802 MCD (Browse shelf(Opens below)) | 1 | Available | 06034 |
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| 658.802 LUT THE MARKETING PLAN: HOW TO PREPARE AND IMPLEMENT IT | 658.802 MAR/C1 Marketing management : an Asian perspective / | 658.802 MAR/C2 Marketing management : an Asian perspective / | 658.802 MCD Marketing plans : how to prepare them, how to use them / | 658.802 MUR Strategy and process in marketing / | 658.802 OGD Developing a creative and innovative integrated marketing communications plan : a working model / | 658.802 REE STRATEGIC MARKETING PLANNING - 2ND ED |
Includes bibliographical references and index.
"Marketing Plans, Seventh Edition presents a practical, no-nonsense style and approach that helps and encourages practicing managers with the difficult task of marketing planning. This helpful text illustrates the process of preparing a marketing plan, how to manage that process, and how to put the plan in action. The new edition has been thoroughly updated with contemporary thinking and includes new information on multi-channel integration and other new electronic routes to market. All case material and examples have also been revised."--
"This book is THE market leader on the topic. Now heading into its 7e its popularity speaks for itself - USP: The book is a rigorous step-by-step guide on how to do marketing planning. The step-by-step approach is taken within each chapter, and from chapter to chapter. - The book includes application questions, exercises at the end of every chapter, and mini-case studies. - An online student resource is available as an accompaniment to the book. - Detailed guidelines on how to implement all the concepts and methodologies outlined in the book to literally handhold the reader throughout the process"--
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