Marketing management : knowledge and skills / J. Paul Peter, James H. Donnelly, Jr.

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TextPublication details: Boston : McGraw-Hill Irwin, c2009.Edition: 9th edDescription: xvii, 782 p. : ill. (some col.), col. map ; 26 cmISBN:

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Holdings
Item type	Current library	Collection	Call number	Copy number	Status	Date due	Barcode
Books	HCUC LIBRARY - ENGLISH COLLECTION Open Shelf	Non-fiction	658.8 PET (Browse shelf(Opens below))	1	Available		05859

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Previous	658.8 PER APPLICATIONS IN BASIC MARKETING: CLIPPINGS FROM THE POPULAR BUSINESS PRESS (1998-1999)	658.8 PER BASIC MARKETING: A GLOBAL-MANAGERIAL APPROACH	658.8 PET A PREFACE TO MARKETING MANAGEMENT	658.8 PET Marketing management : knowledge and skills /	658.8 POS/C1 The new marketing era : marketing to the imagination in a technology driven world /	658.8 PRI Principles of marketing : a global perspective /	658.8 SUM ESSENTIALS OF MARKETING	Next

Includes bibliographical references and index.

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