Dynamics of mass communication : media in the digital age / Joseph R. Dominick.
Material type:
TextPublication details: New York, NY : McGraw-Hill, c2009.Edition: 10th ed., International edDescription: xxv, 457, [16] p. : ill. (some col.) ; 29 cm. + 1 DVD-ROM (4 3/4 in.)ISBN: - 9780071284264
- 0071284265
- Media world 2.0.
- 302.23 DOM
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HCUC LIBRARY - ENGLISH COLLECTION Audio Visual | Non-fiction | 302.23 DOM/C1 (Browse shelf(Opens below)) | 1 | Available | DVD-ROM x 1 | 06965 | ||
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HCUC LIBRARY - ENGLISH COLLECTION Audio Visual | Non-fiction | 302.23 DOM/C2 (Browse shelf(Opens below)) | 2 | Available | DVD-ROM x 2 | 06966 | ||
Books
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HCUC LIBRARY - ENGLISH COLLECTION Open Shelf | Non-fiction | 302.23 DOM/C1 (Browse shelf(Opens below)) | 1 | Available | DVD-ROM | 05155 | ||
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Books
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HCUC LIBRARY - ENGLISH COLLECTION Open Shelf | Non-fiction | 302.23 DOM/C2 (Browse shelf(Opens below)) | 2 | Available | 1 DVD-ROM | 05156 |
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| 302.23 BAR/C5 Introduction to mass communication : media literacy and culture / | 302.23 BIA Media/impact : an introduction to mass media / | 302.23 DOM/C1 Dynamics of mass communication : media in the digital age / | 302.23 DOM/C2 Dynamics of mass communication : media in the digital age / | 320.994 RYA GOVERNMENT, BUSINESS AND SOCIETY | 330 MCT ECONOMICS | 336.2009595 THO THORNTON'S MALAYSIAN TAX COMMENTARIES - 3RD ED. |
Includes bibliographical references and index.
Well-known for its balanced approach to media industries and professions, "Dynamics of Mass Communication" offers a lively, thorough, and objective introduction for mass communication majors and nonmajors alike. This new edition embraces the digital age with a free student DVD that adds video and interactivity to the student's textbook experience and brings students up-to-date on the latest developments in mass communication - from the emerging role of cell phones and iPods in the mass media mix to the growing impact of blogs on the practice of journalism.
System requirements: DVD player or computer with DVD-ROM drive and DVD playback software.
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