It’s not how good you are, it’s how good you want to be / by Paul Arden.

By:

Arden, Paul

Material type: Text

TextPublication details: London : Phaidon, 2003.Description: 128 p. : ill. (some col.) ; 18 cmISBN:

9780714843377

Subject(s):

DDC classification:

158.1 ARD

Summary: "It's Not How Good You Are, It's How Good You Want to Be" is a handbook of how to succeed in the world - a pocket "bible" for the talented and timid to help make the unthinkable and the impossible possible. The world's top advertising guru, Paul Arden, offers up his wisdom on issues as diverse as problem solving, responding to a brief, communicating, playing your cards right, making mistakes and creativity, all endeavours that can be applied to aspects of modern life. This book provides an insight into the world of advertising and is a quirky compilation of quotes, facts, pictures, wit and wisdom, packed into easy-to-digest, bite-sized spreads.

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Holdings
Item type	Current library	Collection	Call number	Copy number	Status	Date due	Barcode
Books	HCUC LIBRARY - ENGLISH COLLECTION Open Shelf	Non-fiction	158.1 ARD (Browse shelf(Opens below))	1	Available		04974

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Previous	158 COV Living the 7 habits : stories of courage and inspiration /	158 COV The seven habits of highly effective people : restoring the character ethic /	158 COV/C1 The 8th habit : from effectiveness to greatness /	158.1 ARD It’s not how good you are, it’s how good you want to be /	158.1 COV First things first : to live, to love, to learn, to leave a legacy /	158.1 COV/C1 Tujuh tabiat orang yang amat berkesan : memulihkan etika akhlak /	158.2 FIS Interpersonal communication : pragmatics of human relationships /	Next

"It's Not How Good You Are, It's How Good You Want to Be" is a handbook of how to succeed in the world - a pocket "bible" for the talented and timid to help make the unthinkable and the impossible possible. The world's top advertising guru, Paul Arden, offers up his wisdom on issues as diverse as problem solving, responding to a brief, communicating, playing your cards right, making mistakes and creativity, all endeavours that can be applied to aspects of modern life.
This book provides an insight into the world of advertising and is a quirky compilation of quotes, facts, pictures, wit and wisdom, packed into easy-to-digest, bite-sized spreads.

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It’s not how good you are, it’s how good you want to be / by Paul Arden.

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