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Advertising in Malaysia : the consequences of globalisation / Azizul Halim Yahya.

By:

Azizul Halim Yahya

Material type: Text

Text

TextPublication details: Shah Alam : Pusat Penerbitan Universiti (UPENA), Universiti Teknologi Mara, 2005.Description: xviii, 166 p. : ill., map ; 23 cmISBN:

9679581934
9789679581935

Subject(s):

DDC classification:

659.109595 AZI

Average rating: 0.0 (0 votes)

Holdings
Item type	Current library	Collection	Call number	Copy number	Status	Date due	Barcode
Books	HCUC LIBRARY - ENGLISH COLLECTION Open Shelf	Non-fiction	659.109595 AZI (Browse shelf(Opens below))	1	Available		04634

Browsing HCUC LIBRARY - ENGLISH COLLECTION shelves, Shelving location: Open Shelf, Collection: Non-fiction Close shelf browser (Hides shelf browser)

Previous						No cover image available No cover image available		Next
Previous	659.1072 DAV Advertising research : theory and practice /	659.109 PIN A HISTORY OF ADVERTISING	659.1095 AIT How Asia advertises : the most successful campaigns in Asia-Pacific and the marketing strategies behind them /	659.109595 AZI Advertising in Malaysia : the consequences of globalisation /	659.111 BAR ASAS PERANCANGAN MEDIA: DARI ASPEK PEMASARAN	659.111 BAR/C1 Essentials of media planning : a marketing viewpoint /	659.111 BAT ADVERTISING MANAGEMENT	Next

Includes index.

Bibliography: p. 143-162

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