Introduction to mass communication : media literacy and culture / Stanley J. Baran, Bryant University.
Material type:
TextPublication details: Dubuque : McGraw Hill, 2024.Edition: Thirteenth editionDescription: xxv, 389, [37] pages : color illustrations ; 28 cmISBN: - 9781266873492
- 302.23 BAR
| Item type | Current library | Call number | Copy number | Status | Date due | Barcode | |
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HCUC LIBRARY - ENGLISH COLLECTION Open Shelf | 302.23 BAR (Browse shelf(Opens below)) | 1 | Available | 09167 |
Includes bibliographical references and index.
Part 1: Laying the groundwork
Part 2: Media, media industries, ad media audiences
Part 3: Strategic communication industries
Part 4: Mass-mediated culture in the information age
"Introduction to Mass Communication, 13e, focuses on literacy and culture, equipping students with essential skills in today's ever-changing media landscape. Along with the core content, students are supported by a suite of personalized study tools, customizable assessments, new scenario-driven activities, and writing tools in McGraw Hill. Instructor's Guide to Connect for Introduction to Mass Communication: Media Literacy and Culture McGraw Hill Connect offers full-semester access to comprehensive, reliable content and learning resources for the Communication course. Connect deep integration with most learning management systems (LMSs), including Blackboard and Desire2Learn (D2L), offers single sign-on and deep gradebook synchronization. Data from Assignment Results reports synchronize directly with many LMSs, allowing scores to flow automatically from Connect into school-specific gradebooks, if required"-- Provided by publisher
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