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Advertising and promotion : an integrated marketing communications perspective / George E. Belch & Michael A. Belch.
Material type:
TextSeries: McGraw-Hill/Irwin series in marketingPublication details: Boston : McGraw-Hill, c2004.Edition: 6th edDescription: xxvi, 779, [67] p. : col. ill. ; 28 cmISBN: - 9780071214384
- 0071214380 (international : alk. paper)
- 659.1 BEL
| Item type | Current library | Collection | Call number | Copy number | Status | Date due | Barcode | |
|---|---|---|---|---|---|---|---|---|
Books
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HCUC LIBRARY - ENGLISH COLLECTION Open Shelf | Non-fiction | 659.1 BEL (Browse shelf(Opens below)) | 1 | Available | 03987 |
Includes bibliographical references (p. EN1-EN25) and index.
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