Elegant design : a designer's guide to harnessing aesthetics / Luca Iandoli and Giuseppe Zollo.
Material type:
TextPublication details: London ; New York : Bloomsbury Visual Arts, 2022.Description: xvii, 180 pages ill., col., 27 cmISBN: - 9781350174269
- 174 LAN
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HCUC LIBRARY - ENGLISH COLLECTION Open Shelf | 174 LAN (Browse shelf(Opens below)) | 1 | Available | 78261 |
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Includes bibliographical references and index.
The simplifying machine -- Beauty as effective complexity -- Subtract details -- Symmetry -- Grouping -- Splitting -- The power of the center -- Emphasizing -- Remixing -- Contrasting and balancing -- Design as aesthetic intelligence.
"Analyzing the work of great artists and designers, with the help of psychology, Elegant Design identifies actionable aesthetic strategies to achieve effective design. It shows how to use these strategies to create visual formats that maximize meaning while using minimum information: the outcome is effective complexity. With case studies in design that successfully navigate complexity and simplicity, such as Nest, and with a variety of exercises at the end of each chapter to train your brain to use aesthetics in this way, this book will be your guide to develop a swinging mind: one that may swing from order and disorder, details and context, equilibrium and disruption, and familiarity and novelty. It will teach you how to create design that is as simple as possible - but not simpler"--
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