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Motion design toolkit : principles, practice, and techniques / Austin Shaw, John Colette ; edited Danielle Shaw.

By: Contributor(s): Material type: TextTextPublication details: New York : Routledge/Taylor and Francis Group, 2023.Edition: First editionDescription: xvi, 268 pages : illustrations (some color) ; 27 cmISBN:
  • 9781032060576
Subject(s): DDC classification:
  • 744.8 SHA
Contents:
Focus and flow -- Between the keyframes -- Masking, type, and project structures -- D character rigging -- Z space and virtual cameras -- Physical cameras -- Editing for motion -- Animation techniques -- Compositing -- Motion design production -- Audio and motion -- Motion design systems -- Projection mapping and immersive media -- Professional practices -- Business tools.
Summary: "This book offers a comprehensive overview of techniques, processes, and professional practices in the area of motion design. From fundamental building blocks of organizing time and space in production to managing workflow, budgets, and client relationships. The authors provide insight into the production process from concept through execution in areas as diverse as social media to large-scale projection mapping for events and festivals. Readers will learn through real-world examples, case studies, and interviews how to effectively utilize their skills in various areas of motion design. Industry professionals provide unique perspectives on different areas of motion design while showcasing their outstanding and inspiring work throughout. This is a valuable resource to students who aspire to work in a broad range of visual communication disciplines and expand their practice of motion design"--
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Holdings
Item type Current library Call number Copy number Status Date due Barcode
Books Books HCUC LIBRARY - ENGLISH COLLECTION Open Shelf 744.8 SHA (Browse shelf(Opens below)) 1 Available 78258

Includes bibliographical references and index.

Focus and flow -- Between the keyframes -- Masking, type, and project structures -- D character rigging -- Z space and virtual cameras -- Physical cameras -- Editing for motion -- Animation techniques -- Compositing -- Motion design production -- Audio and motion -- Motion design systems -- Projection mapping and immersive media -- Professional practices -- Business tools.

"This book offers a comprehensive overview of techniques, processes, and professional practices in the area of motion design. From fundamental building blocks of organizing time and space in production to managing workflow, budgets, and client relationships. The authors provide insight into the production process from concept through execution in areas as diverse as social media to large-scale projection mapping for events and festivals. Readers will learn through real-world examples, case studies, and interviews how to effectively utilize their skills in various areas of motion design. Industry professionals provide unique perspectives on different areas of motion design while showcasing their outstanding and inspiring work throughout. This is a valuable resource to students who aspire to work in a broad range of visual communication disciplines and expand their practice of motion design"--

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