Do good : embracing brand citizenship to fuel both purpose and profit / Anne Bahr Thompson.

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Material type: Text

TextPublication details: New York : AMACOM, 2018.Description: vii, 292 pages ; 25 cmISBN:

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Additional physical formats: Online version:: Do goodDDC classification:

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Holdings
Item type	Current library	Call number	Copy number	Status	Date due	Barcode
Books	HCUC LIBRARY - ENGLISH COLLECTION Open Shelf	658.827 THO (Browse shelf(Opens below))	1	Available		08222

Previous							No cover image available No cover image available	Next
Previous	658.827 MAR Beyond branding : how savvy marketers build brand equity to create products and open new markets /	658.827 MAR Designing B2B brands : lessons from Deloitte and 182,000 brand managers /	658.827 MIL Brand thinking and other noble pursuits /	658.827 THO Do good : embracing brand citizenship to fuel both purpose and profit /	658.827 VAI Branding : [brand strategy, design, and implementation of corporate and product identity] /	658.827 WAT Hello, my name is awesome : how to create brand names that stick /	658.827 WHE DESIGNING BRAND IDENTITY	Next

Includes bibliographical references (pages 259-285) and index.

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