Hello, my name is awesome : how to create brand names that stick / Alexandra Watkins.

By:

Watkins, Alexandra

Material type: Text

TextPublication details: San Francisco : Berrett-Koehler Publishers, 2014.Description: 98 pages : illustrations ; 22 cmISBN:

9781626561861 (paperback)

Subject(s):

DDC classification:

23 658.827

Summary: "Naming a business or product has always been challenging--and sometimes costly--for entrepreneurs and inventors, but it's one of the most important decisions they have to make. Alexandra Watkins presents a foolproof model that anyone can use to create and evaluate brand names like a pro"--

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Holdings
Item type	Current library	Call number	Copy number	Status	Date due	Barcode
Books	HCUC LIBRARY - ENGLISH COLLECTION Open Shelf	658.827 WAT (Browse shelf(Opens below))	1	Available		08216

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Previous	658.827 MIL Brand thinking and other noble pursuits /	658.827 THO Do good : embracing brand citizenship to fuel both purpose and profit /	658.827 VAI Branding : [brand strategy, design, and implementation of corporate and product identity] /	658.827 WAT Hello, my name is awesome : how to create brand names that stick /	658.827 WHE DESIGNING BRAND IDENTITY	658.827 WHE Designing brand identity : an essential guide for the entire branding team /	658.83 BUR Marketing research /	Next

Includes index.

"Naming a business or product has always been challenging--and sometimes costly--for entrepreneurs and inventors, but it's one of the most important decisions they have to make. Alexandra Watkins presents a foolproof model that anyone can use to create and evaluate brand names like a pro"--

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Hello, my name is awesome : how to create brand names that stick / Alexandra Watkins.

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