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The advertising concept book : think now, design later : a complete guide to creative ideas, strategies and campaigns / Pete Barry.

By:

Barry, Pete (Pete S.) [author.]

Material type: Text

Text

TextPublication details: New York, New York : Thames & Hudson, ©2016Edition: 3rd editionDescription: 320 pages : illustrations ; 24 cmISBN:

9780500518984

Subject(s):

DDC classification:

23 659.1

Average rating: 0.0 (0 votes)

Holdings
Item type	Current library	Call number	Copy number	Status	Date due	Barcode
Books	HCUC LIBRARY - ENGLISH COLLECTION Open Shelf	659.1 BAR (Browse shelf(Opens below))	1	Available		08184

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Previous	659.1 ARE Contemporary advertising /	659.1 ARE/C1 Contemporary advertising /	659.1 ASI ASIA PACIFIC ADVERTISING FESTIVAL	659.1 BAR The advertising concept book : think now, design later : a complete guide to creative ideas, strategies and campaigns /	659.1 BAT ASIAN BRANDING: A GREAT WAY TO FLY	659.1 BEL Advertising and promotion : an integrated marketing communications perspective /	659.1 BEL Advertising and promotion : an integrated marketing communications perspective /	Next

Includes bibliographical references (page 315) and index.

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