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How Asia advertises : the most successful campaigns in Asia-Pacific and the marketing strategies behind them / Jim Aitchison.
Material type:
TextPublication details: Singapore : J. Wiley & Sons (Asia), 2002.Description: xviii, 411 p. : ill., ports. ; 26 cmISBN: - 9780470820551
- 659.1095 AIT
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HCUC LIBRARY - ENGLISH COLLECTION Open Shelf | Non-fiction | 659.1095 AIT (Browse shelf(Opens below)) | 1 | Available | 02848 |
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No cover image available No cover image available | ||
| 659.1014 MYE Words in ads / | 659.1072 DAV Advertising research : theory and practice / | 659.109 PIN A HISTORY OF ADVERTISING | 659.1095 AIT How Asia advertises : the most successful campaigns in Asia-Pacific and the marketing strategies behind them / | 659.109595 AZI Advertising in Malaysia : the consequences of globalisation / | 659.111 BAR ASAS PERANCANGAN MEDIA: DARI ASPEK PEMASARAN | 659.111 BAR/C1 Essentials of media planning : a marketing viewpoint / |
Includes index.
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