Surveying public opinion / Sondra Miller Rubenstein.
Material type:
TextPublication details: Belmont : Wadsworth Publishing, c1995.Description: xii, 425, 26 p. ; 24 cmISBN: - 0534178561
- 9780534178567
- 303.38 RUB
| Item type | Current library | Collection | Call number | Copy number | Status | Date due | Barcode | |
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HCUC LIBRARY - ENGLISH COLLECTION Open Shelf | Non-fiction | 303.38 RUB (Browse shelf(Opens below)) | 1 | Available | 02651 |
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| 302.54 MUL Connexity : how to live in a connected world / | 303.3 PIL The new rulers of the world / | 303.34 HUG Leadership : enhancing the lessons of experience / | 303.38 RUB Surveying public opinion / | 303.48 WEI SOCIAL MOVEMENTS IN MALAYSIA | 303.482 DOD Dynamics of intercultural communication / | 303.48251044 LIZ Voltaire and the Orphan of China / |
Includes index.
The goal of this book is to demystify the subject of public opinion. It gives an introduction to the study of public opinion, discusses the history of opinion research, and covers pollsters as they relate to politics as well as how new technologies affect public opinion research.
The goal of this book is to demystify the subject of public opinion. Written in easy to understand language, the text gives an introduction to the study of public opinion, discusses the history of opinion research, moves into a brief introduction of survey methods and finally, covers pollsters as they relate to politics as well as how new technologies affect public opinion research.
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