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Principles of marketing / Philip Kotler, Gary Armstrong.
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TextPublication details: Englewood Cliffs, N.J. : Prentice Hall, c1996.Edition: 7th edDescription: 1 v. (various pagings) : ill. (some col.) ; 28 cmISBN: - 9780132286855
- 658.8 KOT
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HCUC LIBRARY - ENGLISH COLLECTION Open Shelf | 658.8 KOT (Browse shelf(Opens below)) | 1 | Available | 02440 |
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| 658.8 KOT MARKETING MANAGEMENT-THE MILLENNIUM EDITION | 658.8 KOT KOTLER ON MARKETING: HOW TO CREATE, WIN AND DOMINATE MARKETS | 658.8 KOT MARKETING MANAGEMENT: AN ASIAN PERSPECTIVE | 658.8 KOT Principles of marketing / | 658.8 KOT Strategic marketing for nonprofit organizations / | 658.8 KOT PRINCIPLES OF MARKETING | 658.8 KOT MARKETING MANAGEMENT |
Includes bibliographical references and index.
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