Excellence in advertising : the IPA guide to best practice / edited by Leslie Butterfield.

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TextPublication details: Oxford ; Boston : Butterworth-Heinemann, c1997.Description: xviii, 260 p. : ill. ; 24 cmISBN:

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Holdings
Item type	Current library	Collection	Call number	Copy number	Status	Date due	Barcode
Books	HCUC LIBRARY - ENGLISH COLLECTION Open Shelf	Non-fiction	659.1 BUT (Browse shelf(Opens below))	1	Available		02333

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Previous	659.1 BEL ADVERTISING AND PROMOTION	659.1 BEL ADVERTISING AND PROMOTION : AN INTEGRATED MARKETING COMMUNICATIONS PERSPECTIVE - 9TH ED	659.1 BRI The advertising handbook /	659.1 BUT Excellence in advertising : the IPA guide to best practice /	659.1 CLO Integrated advertising, promotion & marketing communications /	659.1 CLO Integrated advertising, promotion, and marketing communications /	659.1 FEL Advertising : concept and copy /	Next

Includes bibliographical references and index.

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