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Practical marketing research : an integrated global perspective / Neil Bruce Holbert, Mark W. Speece.
Material type:
TextPublication details: New York : Prentice Hall, 1993.Description: x, 302 p. : ill. ; 24 cmISBN: - 0131459546
- 9780131459540
- 658.83 HOL
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HCUC LIBRARY - ENGLISH COLLECTION Open Shelf | Non-fiction | 658.83 HOL (Browse shelf(Opens below)) | 1 | Available | 02303 |
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| 658.83 CHU MARKETING RESEARCH: METHODOLOGICAL FOUNDATIONS | 658.83 CRA CONSUMER BEHAVIOUR | 658.83 DUN UNDERSTANDING THE MARKET: AN INTRODUCTION TO MICROECONOMICS | 658.83 HOL Practical marketing research : an integrated global perspective / | 658.83 KEN MARKETING RESEARCH: MEASUREMENT, METHOD AND APPLICATION | 658.83 KIN MARKETING RESEARCH: AN APPLIED APPROACH | 658.83 KUM Essentials of marketing research / |
A marketing research textbook that blends concepts and applications. It provides a practical approach to marketing research, showing how to integrate the research function into marketing, and focus on how to interpret and report the data so that it is useful for marketing managers.
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