Introduction to marketing communication : an integrated approach / John Burnett, Sandra Moriarty.

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TextPublication details: Upper Saddle River, N.J. : Prentice Hall, c1998.Description: 1 v. (various pagings) : ill. (some col.) ; 27 cmISBN:

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Holdings
Item type	Current library	Collection	Call number	Copy number	Status	Date due	Barcode
Books	HCUC LIBRARY - ENGLISH COLLECTION Open Shelf	Non-fiction	658.8 BUR (Browse shelf(Opens below))	1	Available		02243

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Previous	658.8 BOY Marketing management : a strategic approach with a global orientation /	658.8 BRA Marketing management : providing, communicating and delivering value /	658.8 BRI Business marketing /	658.8 BUR Introduction to marketing communication : an integrated approach /	658.8 CAS CASES IN MARKETING MANAGEMENT	658.8 CAT INTERNATIONAL MARKETING - EUROPEAN EDITION	658.8 CHU Marketing : creating value for customers /	Next

Includes bibliographical references and index.

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