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Services marketing / David L. Kurtz, Kenneth E. Clow.
Material type:
TextPublication details: New York : John Wiley & Sons, c1998.Description: xxii, 570 p. : ill. ; 25 cmISBN: - 0471180343
- 9780471180340
- 658.8 KUR
| Item type | Current library | Collection | Call number | Copy number | Status | Date due | Barcode | |
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HCUC LIBRARY - ENGLISH COLLECTION Open Shelf | Non-fiction | 658.8 KUR (Browse shelf(Opens below)) | 1 | Available | 02174 |
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| 658.8 KOT PRINCIPLES OF MARKETING - 13TH ED | 658.8 KOT Principles of marketing / | 658.8 KUN UNIQUE NOW...OR NEVER | 658.8 KUR Services marketing / | 658.8 LAM MKTG5 - STUDENT EDITION | 658.8 LAN ESSENTIALS OF MARKETING: TEXT AND CASES | 658.8 LOV Principles of service marketing and management / |
Includes bibliographical references and index.
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