The copywriter's toolkit : the complete guide to strategic advertising copy / Margo Berman.

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Material type: Text

TextPublication details: Chichester, West Sussex ; Wiley-Blackwell, 2012.Description: 376 pages : colour illustration ; 25 cmISBN:

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Holdings
Item type	Current library	Call number	Copy number	Status	Date due	Barcode
Books	HCUC LIBRARY - ENGLISH COLLECTION Open Shelf	659.132 BER (Browse shelf(Opens below))	1	Available		07998

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Previous	659.132 AIT CUTTING EDGE ADVERTISING	659.132 AIT CUTTING EDGE ADVERTISING - 3RD ED	659.132 ANT Great print advertising : creative approaches, strategies, and tactics /	659.132 BER The copywriter's toolkit : the complete guide to strategic advertising copy /	659.132 BLA THE ELEMENTS OF COPYWRITING : THE ESSENTIAL GUIDE TO CREATING COPY THAT GETS THE RESULTS YOU WANT	659.132 BUR Advertising copywriting /	659.132 COP The copy book : how some of the best advertising writers in the world write their advertising	Next

Includes bibliographical references and index.

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