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Packaging design : successful product branding from concept to shelf / Marianne Rosner Klimchuk and Sandra A. Krasovec.
Material type:
TextPublication details: Hoboken, New Jersey : Wiley, 2012.Edition: Second editionDescription: viii, 246 pages : illustrations (chiefly color) ; 23 cmISBN: - 9781118027066 (pbk)
- 23 658.564
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HCUC LIBRARY - ENGLISH COLLECTION Open Shelf | 658.564 KLI (Browse shelf(Opens below)) | 1 | Available | 08007 |
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| 658.5620973 MAI Quality wars : the triumphs and defeats of American business / | 658.564 INT Interactive packaging design / | 658.564 JAC STRUCTURAL PACKAGING : DESIGN YOUR OWN BOXES AND 3-D FORMS | 658.564 KLI Packaging design : successful product branding from concept to shelf / | 658.57 RUB Design and marketing of new products / | 658.57 URB DESIGN AND MARKETING OF NEW PRODUCTS | 658.575 AND AGILE PRODUCT DEVELOPMENT FOR MASS CUSTOMIZATION: HOW TO DEVELOP AND ..... |
Includes bibliographical references (pages 233-234) and index.
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