Advertising and promotion : an integrated marketing communications perspective / George E Belch; Michael A Belch

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TextPublication details: New York, NY : McGraw-Hill Education, 2018.Edition: 11th edition. International editionDescription: 764 pages : illustration ; 27 cmISBN:

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Holdings
Item type	Current library	Call number	Copy number	Status	Date due	Barcode
Books	HCUC LIBRARY - ENGLISH COLLECTION Open Shelf	659.1 BEL (Browse shelf(Opens below))	1	Available		07819

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