Electronic media : an introduction / Lynne Schafer Gross.
Material type:
TextPublication details: New York, NY : McGraw-Hill, c2013.Edition: 11th edDescription: 443 p. : ill. ; 24 cmISBN: - 9780073526164
- 23 384
| Item type | Current library | Call number | Copy number | Status | Date due | Barcode | |
|---|---|---|---|---|---|---|---|
Books
|
HCUC LIBRARY - ENGLISH COLLECTION Reference | R 384 GRO (Browse shelf(Opens below)) | 1 | Not For Loan | 07632 |
Browsing HCUC LIBRARY - ENGLISH COLLECTION shelves, Shelving location: Reference Close shelf browser (Hides shelf browser)
|
|
|
|
|
|
|
||
| R 370.9 SUX EDUCATION IN CHINA: REFORMS AND INNOVATIONS | R 378.4 AUS AUSTRALIAN EDUCATION: PASSPORT TO A GLOBAL CAREER | R 382.09595 GAL 1837 TALES OF PIONEER TRADERS IN THE EAST | R 384 GRO Electronic media : an introduction / | R 384 NEW NEWTON'S TELECOM DICTIONARY: THE OFFICIAL DICTIONARY OF TELECOMM & THE INTERNET | R 384.03 CLA MCGRAW-HILL ILUSTRATED TELECOM DICTIONARY | R 384.068 ALB Management of electronic and digital media / |
Includes bibliographical references and index.
"Electronic Media: An Introduction provides students the essentials for interacting with electronic media whether they plan to become media producers or shrewd media consumers. The text discusses the most current media forms and the functions of those forms as they relate to advertising, promotional, regulatory, ethical and global issues. Students will explore types of media careers and learn how to obtain those jobs by developing networking and interviewing skills and by preparing strong application materials"--
There are no comments on this title.
