Media planning & buying in the 21st century / Ronald D. Geskey.
Material type: TextPublication details: [Michigan?] : 2020:Marketing Communications LLC, ©2013.Edition: 2nd edDescription: xxxi, 558 p. : ill. ; 23 cmISBN:- 9781481938723
- 659.111 GES
Item type | Current library | Collection | Call number | Copy number | Status | Date due | Barcode | |
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Books | HCUC LIBRARY - ENGLISH COLLECTION Open Shelf | Non-fiction | 659.111 GES (Browse shelf(Opens below)) | 1 | Available | 06467 |
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659.111 BAR ASAS PERANCANGAN MEDIA: DARI ASPEK PEMASARAN | 659.111 BAR/C1 Essentials of media planning : a marketing viewpoint / | 659.111 BAT ADVERTISING MANAGEMENT | 659.111 GES Media planning & buying in the 21st century / | 659.111 GOO Media planning workbook : with discussions and problems / | 659.111 SUR Media planning : a practical guide / | 659.112 DIW ADVERTISING MANAGEMENT |
Includes bibliographical references and indexes.
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