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Consumer behavior : building marketing strategy / Del I. Hawkins, David L. Mothersbaugh.
Material type:
TextPublication details: New York : McGraw-Hill Irwin, c2013.Edition: 12th edDescription: xxvii, 772 p. : col. ill. ; 27 cm. + 1 CD-ROMISBN: - 9780071318174
- 0071318178
- 658.83420973 HAW
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CD-ROM
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HCUC LIBRARY - ENGLISH COLLECTION Audio Visual | Non-fiction | 658.83420973 HAW (Browse shelf(Opens below)) | 1 | Available | CD-ROM x 1 | 07086 | ||
Books
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HCUC LIBRARY - ENGLISH COLLECTION Open Shelf | Non-fiction | 658.83420973 HAW (Browse shelf(Opens below)) | 1 | Available | 1 CD-ROM | 06337 |
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| 658.8342 SCH Consumer behavior / | 658.8342 SCH Consumer behavior / | 658.83420973 HAW CONSUMER BEHAVIOR: BUILDING MARKETING STRATEGY - 10TH ED | 658.83420973 HAW Consumer behavior : building marketing strategy / | 658.83420994 NEA CONSUMER BEHAVIOUR: IMPLICATIONS FOR MARKETING STRATEGY | 658.8343 LIN Brandwashed : tricks companies use to manipulate our minds and persuade us to buy / | 658.8348 STA MARKETING TO THE AFFLUENT |
Includes bibliographical references and index.
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