This is PR : (Record no. 6515)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00798nam a2200253Ia 4500 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | HCC |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20250113213946.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 131128s2013 at a b 001 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9781133307617 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 1133307612 |
| 040 ## - CATALOGING SOURCE | |
| Transcribing agency | HCC |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 659.2 NEW |
| 100 1# - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Newsom, Doug. |
| 245 10 - TITLE STATEMENT | |
| Title | This is PR : |
| Remainder of title | the realities of public relations / |
| Statement of responsibility, etc | Doug Newsom, Judy VanSlyke Turk, Dean Kruckeberg. |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 11th ed., International ed. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication, distribution, etc | Australia : |
| Name of publisher, distributor, etc | Wadsworth Cengage Learning, |
| Date of publication, distribution, etc | c2013. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xiv, 369 p. : |
| Other physical details | ill. ; |
| Dimensions | 26 cm. |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE | |
| Bibliography, etc | Includes bibliographical references and index. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Public relations. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Communication in marketing. |
| 700 1# - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Turk, Judy VanSlyke. |
| 700 1# - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Kruckeberg, Dean. |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | Books |
| Source of classification or shelving scheme | Dewey Decimal Classification |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Collection code | Home library | Current library | Shelving location | Date acquired | Source of acquisition | Cost, normal purchase price | Total Checkouts | Total Renewals | Full call number | Barcode | Date last seen | Date checked out | Copy number | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Dewey Decimal Classification | Non-fiction | HCUC LIBRARY - ENGLISH COLLECTION | HCUC LIBRARY - ENGLISH COLLECTION | Open Shelf | 17/05/2013 | STALLION, SINGAPORE - IZ201307 | 103.08 | 8 | 7 | 659.2 NEW | 06175 | 04/11/2019 | 30/10/2019 | 1 | 03/12/2013 | Books |
