Public relations cases / (Record no. 6158)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 14194nam a2200253Ia 4500 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | HCC |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20250113213931.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 131128s2010 maua b 001 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9780495567783 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 0495567787 |
| 040 ## - CATALOGING SOURCE | |
| Transcribing agency | HCC |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 659.2 HEN |
| 100 1# - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Hendrix, Jerry A. |
| 245 10 - TITLE STATEMENT | |
| Title | Public relations cases / |
| Statement of responsibility, etc | Jerry A. Hendrix, Darrell C. Hayes. |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 8th ed. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication, distribution, etc | Boston, MA : |
| Name of publisher, distributor, etc | Wadsworth CENGAGE Learning, |
| Date of publication, distribution, etc | c2010. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xix, 449 p. : |
| Other physical details | ill. ; |
| Dimensions | 24 cm. |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE | |
| Bibliography, etc | Includes bibliographical references and index. |
| 505 ## - FORMATTED CONTENTS NOTE | |
| Formatted contents note | Table of Contents<br/><br/>PREFACE xv<br/>ABOUT THE AUTHORS xix<br/>PART I Solving Public Relations Problems 1<br/> 1 Public Relations in Action 2<br/> Process 2<br/> Cases 4<br/> New Technology 4<br/> Ethics 6<br/> The Overall Plan of This Book 8<br/> 2 A Public Relations Process 11<br/> Research 11<br/> Client Research 11<br/> Opportunity or Problem Research 12<br/> Audience Research 13<br/> Research Methods 14<br/> Objectives 23<br/> Output Objectives 25<br/> Impact Objectives 25<br/> Programming 28<br/> Theme and Messages 28<br/> Action(s) or Special Event(s) 29<br/> Uncontrolled and Controlled Media 31<br/> Effective Communication 31<br/> Evaluation 39<br/> Evaluating Informational Objectives 39<br/> Evaluating Attitudinal Objectives 39<br/> Evaluating Behavioral Objectives 40<br/> Evaluating Output Objectives 40<br/> Summary 40<br/>PART II Reaching Major Audiences 45<br/> 3 Media Relations 46<br/> Research 46<br/> Client Research 46<br/> Opportunity or Problem Research 47<br/> Audience Research 47<br/> Objectives 49<br/> Impact Objectives 49<br/> Output Objectives 50<br/> Programming 50<br/> Theme and Messages 50<br/> Action(s) or Special Event(s) 51<br/> Uncontrolled Media 51<br/> Controlled Media 54<br/> Effective Communication 55<br/> Evaluation 56<br/> Evaluating Impact Objectives 56<br/> Evaluating Output Objectives 56<br/> Summary 56<br/> Media Relations Cases 61<br/> CASE 3-1 Setting the Stage: 2005 CMJ Rock 61<br/> Hall Music Fest<br/> CASE 3-2 The Abraham Lincoln Presidential 67<br/> Museum Opening<br/> CASE 3-3 Dinosphere: Now You're in Their 77<br/> World Media Relations Campaign<br/> 4 Internal Communications 89<br/> Employee Relations 89<br/> Research 89<br/> Client Research 89<br/> Opportunity or Problem Research 90<br/> Audience Research 90<br/> Objectives 91<br/> Impact Objectives 91<br/> Output Objectives 91<br/> Programming 92<br/> Theme and Messages 92<br/> Action(s) or Special Event(s) 92<br/> Uncontrolled and Controlled Media 92<br/> Effective Communication 93<br/> Evaluation 93<br/> Summary 93<br/> Employee Relations Cases 97<br/> CASE 4-1 Excellence in Ethics: The 97<br/> Armament and Technical Products Ethics<br/> Campaign<br/> CASE 4-2 Mooving to a New Way of 102<br/> Communicating to Power Difficult Change<br/> at Dean Foods<br/> CASE 4-3 Be Heard™: Building a Meaningful 111<br/> Brand<br/> Member Relations Cases 123<br/> CASE 4-4 Fraternal Order of Eagles 123<br/> Increases Understanding and Awareness<br/> CASE 4-5 First Do No Harm 131<br/> 5 Community Relations 138<br/> Research 138<br/> Client Research 138<br/> Opportunity or Problem Research 139<br/> Audience Research 139<br/> Objectives 140<br/> Impact Objectives 140<br/> Output Objectives 141<br/> Programming 141<br/> Theme and Messages 141<br/> Action(s) or Special Event(s) 141<br/> Uncontrolled and Controlled Media 142<br/> Effective Communication 142<br/> Evaluation 143<br/> Summary 143<br/> Community Relations Cases 146<br/> CASE 5-1 Tyson Foods Powers the Fight 146<br/> Against Hunger<br/> CASE 5-2 "Descubre el Regalo que llevamos 159<br/> dentro": Discover the Gift Inside Tour<br/> CASE 5-3 Boost Mobile RockCorps 168<br/> 6 Public Affairs and Government Relations 176<br/> Research 176<br/> Client Research 176<br/> Opportunity or Problem Research 177<br/> Audience Research 177<br/> Objectives 179<br/> Impact Objectives 179<br/> Output Objectives 179<br/> Programming 179<br/> Theme and Messages 180<br/> Action(s) or Special Event(s) 180<br/> Uncontrolled and Controlled Media 185<br/> Effective Communication 185<br/> Evaluation 187<br/> Evaluating Impact Objectives 187<br/> Evaluating Output Objectives 187<br/> Summary 188<br/> Public Affairs and Government Relations 191<br/> Cases<br/> CASE 6-1 Keep Medicare's Promise: Stop 191<br/> Medicare Cuts to Doctors<br/> CASE 6-2 Giving Legislators a Role in 199<br/> Correcting California's Childhood Obesity<br/> Crisis<br/> CASE 6-3 Save Flipper: Don't Kill the 213<br/> Dolphin Deadline<br/> 7 Investor and Financial Relations 221<br/> Research 221<br/> Client Research 222<br/> Opportunity or Problem Research 222<br/> Audience Research 222<br/> Objectives 222<br/> Impact Objectives 223<br/> Output Objectives 223<br/> Programming 223<br/> Theme and Messages 223<br/> Action(s) or Special Event(s) 224<br/> Uncontrolled and Controlled Media 224<br/> Effective Communication 225<br/> Evaluation 225<br/> Summary 225<br/> Investor Relations Cases 228<br/> CASE 7-1 Pacific Ethanol: Creating an 228<br/> Industry Leader<br/> CASE 7-2 Improved Connections to 237<br/> Investors: Only Clear Signs from Alaska<br/> Communications<br/> CASE 7-3 Spartan Motors 2006 Investor 245<br/> Relations Program<br/> 8 Consumer Relations 256<br/> Research 256<br/> Client Research 256<br/> Opportunity or Problem Research 257<br/> Audience Research 257<br/> Objectives 257<br/> Impact Objectives 257<br/> Output Objectives 258<br/> Programming 258<br/> Theme and Messages 258<br/> Action(s) or Special Event(s) 258<br/> Uncontrolled and Controlled Media 259<br/> Effective Communication 259<br/> Evaluation 260<br/> Summary 260<br/> Consumer Relations Cases 263<br/> CASE 8-1 Improving Patient Care with 263<br/> Cranberries' Round-the-Clock Bacteria<br/> Protection<br/> CASE 8-2 Papa, What's Next? Text! Papa 275<br/> John's Pizza First with Text Ordering<br/> Option<br/> CASE 8-3 Hallmark Sound Card Product 284<br/> Launch: Sweet Music!<br/> CASE 8-4 Nicorette Fruit Chill's Smoking 292<br/> Cessation Challenge<br/> 9 International Public Relations 304<br/> Research 304<br/> Client Research 304<br/> Opportunity or Problem Research 304<br/> Audience Research 304<br/> Objectives 306<br/> Impact Objectives 306<br/> Output Objectives 306<br/> Programming 306<br/> Theme and Messages 306<br/> Action(s) or Special Event(s) 307<br/> Uncontrolled and Controlled Media 307<br/> Effective Communication 307<br/> Evaluation 309<br/> Summary 309<br/> International Public Relations Cases 312<br/> CASE 9-1 Holding Out for a Hero: NXP Revs 312<br/> Up the Semiconductor Industry<br/> CASE 9-2 The Electronic Product Code: 324<br/> From Concept to Commercialization in One<br/> Year<br/> 10 Relations with Special Publics 334<br/> Research 335<br/> Client Research 335<br/> Opportunity or Problem Research 335<br/> Audience Research 335<br/> Objectives 336<br/> Impact Objectives 336<br/> Output Objectives 337<br/> Programming 337<br/> Theme and Messages 337<br/> Action(s) or Special Event(s) 337<br/> Uncontrolled and Controlled Media 338<br/> Effective Communication 338<br/> Evaluation 338<br/> Summary 339<br/> Special Publics Cases 342<br/> CASE 10-1 Teaching Teens Love Is Not Abuse 342<br/> CASE 10-2 Bringing Homeowners Back from 357<br/> the Brink<br/>PART III Emergency Public Relations 365<br/> 11 Emergency Public Relations 366<br/> Research 366<br/> Client Research 366<br/> Opportunity or Problem Research 366<br/> Audience Research 367<br/> Objectives 367<br/> Programming 367<br/> The Public Relations Headquarters 368<br/> The Media Information Center 370<br/> Uncontrolled and Controlled Media 370<br/> Effective Communication 371<br/> Evaluation 371<br/> Summary 371<br/> Emergency Public Relations Cases 375<br/> CASE 11-1 LSU: Managing Crisis 375<br/> Communications Through Hurricane Katrina<br/> CASE 11-2 The 2006 E. coli 0157:H7 384<br/> Outbreak in Spinach<br/>PART IV Integrated Marketing Communications 393<br/> 12 Integrated Marketing Communications 394<br/> Research 395<br/> Client Research 395<br/> Opportunity or Problem Research 395<br/> Audience Research 395<br/> Objectives 396<br/> Impact Objectives 396<br/> Output Objectives 397<br/> Programming 397<br/> Effective Communication 398<br/> Evaluation 398<br/> Summary 398<br/> Integrated Marketing Communications Cases 401<br/> CASE 12-1 A Fashionable Red Alert Warns 401<br/> Women of the Heart Truth<br/> CASE 12-2 Thrivent Financial Helps Its 416<br/> Members Thrive in Retirement<br/> CASE 12-3 Rediscovering Kansas City's 426<br/> "Cowtown"<br/>APPENDIX I: QUESTIONS FOR CLASS DISCUSSION AND 435<br/>CASE ANALYSIS<br/>APPENDIX II: PRSA MEMBER CODE OF ETHICS 2000 437<br/>INDEX 445<br/> |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Public relations |
| Geographic subdivision | United States |
| Form subdivision | Case studies. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Publicity |
| Form subdivision | Case studies. |
| 700 1# - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Hayes, Darrell C. |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | Books |
| Source of classification or shelving scheme | Dewey Decimal Classification |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Collection code | Home library | Current library | Shelving location | Date acquired | Source of acquisition | Cost, normal purchase price | Total Checkouts | Total Renewals | Full call number | Barcode | Date last seen | Date checked out | Copy number | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Dewey Decimal Classification | Non-fiction | HCUC LIBRARY - ENGLISH COLLECTION | HCUC LIBRARY - ENGLISH COLLECTION | Open Shelf | 26/05/2011 | IBS KL - IBS79860/B | 322.75 | 4 | 2 | 659.2 HEN | 05793 | 08/11/2017 | 01/11/2017 | 1 | 03/12/2013 | Books |
