MARC details
| 000 -LEADER |
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| fixed length control field |
06522nam a2200253Ia 4500 |
| 003 - CONTROL NUMBER IDENTIFIER |
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| control field |
HCC |
| 005 - DATE AND TIME OF LATEST TRANSACTION |
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| control field |
20250113213927.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
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| fixed length control field |
131128s2010 caua b 001 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
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| International Standard Book Number |
9780495569053 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
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| International Standard Book Number |
0495569054 |
| 040 ## - CATALOGING SOURCE |
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| Transcribing agency |
HCC |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER |
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| Classification number |
659.2 NEW |
| 100 1# - MAIN ENTRY--PERSONAL NAME |
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| Personal name |
Newsom, Doug. |
| 245 10 - TITLE STATEMENT |
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| Title |
This is PR : |
| Remainder of title |
the realities of public relations / |
| Statement of responsibility, etc |
Doug Newsom, Judy VanSlyke Turk, Dean Kruckeberg. |
| 250 ## - EDITION STATEMENT |
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| Edition statement |
10th ed. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) |
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| Place of publication, distribution, etc |
Boston, Mass. : |
| Name of publisher, distributor, etc |
Wadsworth Cengage Learning, |
| Date of publication, distribution, etc |
c2010. |
| 300 ## - PHYSICAL DESCRIPTION |
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| Extent |
xii, 414 p. : |
| Other physical details |
ill. ; |
| Dimensions |
26 cm. |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE |
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| Bibliography, etc |
Includes bibliographical references and index. |
| 505 ## - FORMATTED CONTENTS NOTE |
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| Formatted contents note |
Table of Contents<br/><br/> Part One Public Relations: Role, Origins and<br/> Trends Affecting the Future<br/> PR Roles and Specialties 1 (20)<br/> What Is Public Relations? 2 (1)<br/> Organizational Role and Function: 10 2 (2)<br/> Basic Principles<br/> PR and Related Activities 4 (1)<br/> The Job of the PR Practitioner 5 (6)<br/> The Function of Public Relations in 11 (10)<br/> Business and Society<br/> PR's Origins and Evolution 21 (34)<br/> Seeking the PR ``Source Spring'' 22 (3)<br/> The Beginnings of PR in the USA, 1600-1799 25 (1)<br/> Communicating/Initiating: The Era of 26 (4)<br/> Press Agentry and Publicity, 1800-1899<br/> Reacting/Responding: The Time of 30 (5)<br/> Reporters-in-Residence, 1900-1939<br/> Planning/Preventing: The Growth of PR as 35 (6)<br/> a Management Function, 1940-1979<br/> Professionalism: PR in the Era of Global 41 (14)<br/> Communication, 1980-Present<br/> Trends in PR 55 (10)<br/> Cultural Influences on PR 56 (3)<br/> Technology's Impact on Strategy and 59 (6)<br/> Tactics<br/> Part Two Research for PR<br/> Research: Planning, Processes and Techniques 65 (28)<br/> The Basics: Record Keeping and Retrieving 66 (1)<br/> Finding and Using Research Resources 66 (2)<br/> Using Research for Planning and Monitoring 68 (3)<br/> Using Research to Plan and to Evaluate 71 (1)<br/> Outcomes<br/> Informal Research 72 (3)<br/> Formal Research 75 (7)<br/> Audience Information 82 (6)<br/> Research and Problem Solving 88 (5)<br/> Publics and Public Opinion 93 (24)<br/> Identifying and Describing Publics 94 (5)<br/> Issues: Identification, Monitoring, 99 (2)<br/> Evaluation and Management<br/> Issues and the Role of the PR Practitioner 101(5)<br/> Perceptions and Public Opinion 106(4)<br/> Public Opinion Research and Public 110(7)<br/> Relations<br/> Part Three Theory, Ethics and Laws Affecting<br/> PR Practice<br/> Theoretical Underpinnings for PR 117(30)<br/> Origins in Sociology and Psychology 118(1)<br/> Organizational Theory 118(2)<br/> Communication Theories, Three Models 120(1)<br/> Persuasion and Change 121(9)<br/> A Way to Look at Media: Source, Message, 130(17)<br/> Source+Message, Media, Receivers<br/> PR Ethics and Responsibilities 147(26)<br/> Complexities in Ethical Decision Making 150(9)<br/> Responsibility in Advertising and 159(3)<br/> Sponsorships<br/> Responsibility in Publicity 162(5)<br/> Individual Responsibilities 167(6)<br/> PR and the Law 173(36)<br/> The Liabilities of Practicing PR 174(5)<br/> Government Regulations 179(9)<br/> Court Rulings and Legal Responsibilities 188(16)<br/> Revisiting the Hypotheticals 204(5)<br/> Part Four PR in Action<br/> Strategic Management in PR Practice 209(18)<br/> PR's Role in the Organizational Structure 209(6)<br/> as Part of the Management Team<br/> Issue Monitoring and Managing for 215(1)<br/> Organizations<br/> Planning and Managing PR Work 216(11)<br/> Communication Channels and Media 227(28)<br/> Choosing the Medium 228(1)<br/> Choosing the Message---Advertising and 228(13)<br/> Publicity<br/> Traditional Hybrids: Direct Mail and 900 241(10)<br/> Phone Numbers<br/> Developing Hybrids 251(4)<br/> Tactics and Techniques: Details That Make 255(44)<br/> PR Strategy Work<br/> Advertising 255(5)<br/> Publicity and Publications 260(14)<br/> Publicity through the Mass Media 274(12)<br/> On the Job with Media People 286(6)<br/> Goofs and Glitches 292(1)<br/> Talking Back and Correcting 293(6)<br/> Campaigns 299(16)<br/> Types of Campaigns 299(1)<br/> Characteristics of Successful Campaigns 300(1)<br/> Planning a Campaign 301(3)<br/> Implementing the Campaign 304(1)<br/> Evaluating the Campaign 305(1)<br/> Campaign Outline 306(1)<br/> Changing Behavior 307(4)<br/> Government Campaigns 311(4)<br/> Crisis and Credibility 315(28)<br/> Anticipating a Crisis 316(8)<br/> Dealing with a Crisis 324(17)<br/> Recovery and Evaluation 341(2)<br/> Public Relations Practice and a Worldview 343(12)<br/> Global Variables Affecting PR Practice 345(1)<br/> Political Ideology and PR Practice 345(2)<br/> Economic Systems/Levels of Economic 347(1)<br/> Development and PR Practice<br/> Levels of Activism and PR Practice 347(1)<br/> Culture and PR Practice 348(3)<br/> Media Environment and PR Practice 351(1)<br/> Conclusion 351(4)<br/>Notes 355(22)<br/>Glossary 377(24)<br/>Index 401<br/> |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
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| Topical term or geographic name as entry element |
Public relations. |
| 700 1# - ADDED ENTRY--PERSONAL NAME |
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| Personal name |
Turk, Judy VanSlyke. |
| 700 1# - ADDED ENTRY--PERSONAL NAME |
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| Personal name |
Kruckeberg, Dean. |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) |
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| Koha item type |
Books |
| Source of classification or shelving scheme |
Dewey Decimal Classification |
