PR on a budget : (Record no. 5243)
[ view plain ]
| 000 -LEADER | |
|---|---|
| fixed length control field | 02474nam a22002174a 4500 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | HCC |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20250113213903.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 060619s2007 ilu 001 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9781419523670 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 1419523678 |
| 040 ## - CATALOGING SOURCE | |
| Transcribing agency | HCC |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 659.2 SAF |
| 100 1# - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Saffir, Leonard. |
| 245 10 - TITLE STATEMENT | |
| Title | PR on a budget : |
| Remainder of title | free, cheap, and worth the money strategies for getting noticed / |
| Statement of responsibility, etc | Leonard Saffir. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication, distribution, etc | Chicago, Ill : |
| Name of publisher, distributor, etc | Kaplan, |
| Date of publication, distribution, etc | c2007. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xiii, 241 p. ; |
| Dimensions | 24 cm. |
| 500 ## - GENERAL NOTE | |
| General note | Includes index. |
| 505 0# - FORMATTED CONTENTS NOTE | |
| Formatted contents note | Table of Contents<br/><br/>Preface vii<br/>Acknowledgments xi<br/>Foreword xiii<br/> What is Public Relations? The Engineering 1 (10)<br/> of Perception<br/> Everyone Needs PR ``But I Can't Afford It'' 11 (8)<br/> Big Agency vs. Small Bigger Is Not Always 19 (14)<br/> Better<br/> Strategy and Tactics Who Are We Talking To? 33 (10)<br/> Brainstroming There Are No Bad Ideas 43 (10)<br/> Spin or Win? Assume Media Skepticism 53 (6)<br/> The Target Media and Media Lists 59 (8)<br/> Are You Ready? Getting the Word Out 67 (18)<br/> There's More Out There Than the New York 85 (14)<br/> Times Television, Radio, Community<br/> Newspapers, and Newsletters<br/> How to Stage Manage the Interview Don't 99 (10)<br/> Blow It Now<br/> News Conferences Build It and They Might 109 (10)<br/> Not Come<br/> Surveys, Surveys, Surveys Measuring Public 119 (8)<br/> Opinion<br/> Crisis Communications What to Do If 127 (14)<br/> Disaster Strikes<br/> Internet Public Relations The New PR 141 (16)<br/> Performance-Based and Low-Budget PR 157 (16)<br/> Changing the Playing Field<br/> The Worthy Cause PR to the Rescue 173 (8)<br/> Read, Read, Read And Other Ways to Stay 181 (12)<br/> Ahead<br/> PR, Advertising, and Journalism Synergies 193 (8)<br/> and Frictions<br/> Evaluating the PR Program The Nuts and 201 (10)<br/> Bolts of Measurement<br/> Learn From Experience Mistakes You 211 (10)<br/> Shouldn't Make<br/> The Future of Public Relations What Now? 221 (11)<br/>Epilogue 232 (1)<br/>About the Author 233 (3)<br/>Index 236<br/> |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Public relations. |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Dewey Decimal Classification |
| Koha item type | Books |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Collection code | Home library | Current library | Shelving location | Date acquired | Source of acquisition | Cost, normal purchase price | Total Checkouts | Full call number | Barcode | Date last seen | Date checked out | Copy number | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Dewey Decimal Classification | Non-fiction | HCUC LIBRARY - ENGLISH COLLECTION | HCUC LIBRARY - ENGLISH COLLECTION | Open Shelf | 09/07/2007 | BORDER BOOK SHOP | 75.90 | 2 | 659.2 SAF | 04808 | 03/05/2014 | 29/04/2014 | 1 | 03/12/2013 | Books |
