MARC details
| 000 -LEADER |
|---|
| fixed length control field |
01878nam a22002057a 4500 |
| 003 - CONTROL NUMBER IDENTIFIER |
|---|
| control field |
HCC |
| 005 - DATE AND TIME OF LATEST TRANSACTION |
|---|
| control field |
20250113220140.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
|---|
| fixed length control field |
231228t2023 txua|||| |||| 00| 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
9798839779709 |
| 040 ## - CATALOGING SOURCE |
|---|
| Transcribing agency |
HCC |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER |
|---|
| Classification number |
R 302.23 LES |
| 100 ## - MAIN ENTRY--PERSONAL NAME |
|---|
| Personal name |
Lester, Paul Martin |
| 245 ## - TITLE STATEMENT |
|---|
| Title |
Visual communication : |
| Remainder of title |
images with messages / |
| Statement of responsibility, etc |
Paul Martin Lester |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) |
|---|
| Place of publication, distribution, etc |
Dallas, Texas, |
| Name of publisher, distributor, etc |
Lex Publishing, |
| Date of publication, distribution, etc |
2023 |
| 300 ## - PHYSICAL DESCRIPTION |
|---|
| Extent |
380 pages : |
| Other physical details |
illustrations (some color), maps (some color) ; |
| Dimensions |
28 cm |
| 520 ## - SUMMARY, ETC. |
|---|
| Summary, etc |
"Visual Communication Images with Messages, 10th Edition offers students, academics, professionals, and consumers of mass communication a way to better see and understand mediated images that persuade, entertain, and educate. By looking at illustrations through six perspectives--personal, historical, technical, ethical, cultural, and critical--there is a better understanding of why many pictures are forgotten and why some are always remembered by those who create and others who appreciate visual messages. Specifically, the chapters devoted to typography, graphic design, data visualizations, cartoons, photography, motion pictures, television, computers, the web, an alternate realities offer detailed reasons why images are important to mass communication through a six-perspective framework. Other chapters detail the general topics of visual cues and their importance in noticing pictures, visual theories that help explain image effects, visual persuasion for commercial and political purposes, visual stereotypes that injure, but others that offer positive examples, and visual analysis in which readers learn how to deconstruct images and appreciate illustrations that are seen in the mass media so their work is more lasting and meaningful"--Back cover |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name as entry element |
Communication Visual |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name as entry element |
Visual communication |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) |
|---|
| Source of classification or shelving scheme |
Dewey Decimal Classification |
| Koha item type |
Books |
