MARC details
| 000 -LEADER |
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| fixed length control field |
02704nam a22002417a 4500 |
| 003 - CONTROL NUMBER IDENTIFIER |
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| control field |
HCC |
| 005 - DATE AND TIME OF LATEST TRANSACTION |
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| control field |
20250113220046.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
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| fixed length control field |
221004b xxu||||| |||| 00| 0 chi d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
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| International Standard Book Number |
9783319783956 |
| 040 ## - CATALOGING SOURCE |
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| Transcribing agency |
HCC |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER |
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| Classification number |
658.872 BAC |
| 100 1# - MAIN ENTRY--PERSONAL NAME |
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| Personal name |
Backaler, Joel, |
| Relator term |
author. |
| 245 10 - TITLE STATEMENT |
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| Title |
Digital Influence : |
| Remainder of title |
Unleash the Power of Influencer Marketing to Accelerate Your Global Business / |
| Statement of responsibility, etc |
Joel Backaler (Author), Peter Shankman (Foreword) |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) |
|---|
| Place of publication, distribution, etc |
Basingstoke, Hampshire : |
| Name of publisher, distributor, etc |
Palgrave Macmillan |
| Date of publication, distribution, etc |
2018 |
| 300 ## - PHYSICAL DESCRIPTION |
|---|
| Extent |
XVI, 214 pages |
| Other physical details |
ill., col., |
| Dimensions |
25cm |
| 505 0# - FORMATTED CONTENTS NOTE |
|---|
| Formatted contents note |
1 Introduction -- 2 Then vs. Now: Influencer Marketing (Re-Defined) -- 3 Levels of Influence: Key Characteristics of Modern-Day Influencers -- 4 A Global Phenomenon: The Rise of Influencers Around the World -- 5 Business to Consumer (B2C) Influencer Marketing Landscape -- 6 Business to Business (B2B) Influencer Marketing Landscape -- 7 Discover Influencers: Finding the Perfect Match -- 8 Engage Influencers: Developing an Effective Outreach Strategy -- 9 Collaborate with Influencers: Potential Paths to Take -- 10 Know the Risks: The Dark Side of Influencer Collaboration -- 11 Measure Success: What's the Return on Investment -- 12 Case Studies: Influencer Marketing Best Practices from Around the World -- 13 What's Coming: The Future of Influencer Marketing. |
| 520 ## - SUMMARY, ETC. |
|---|
| Summary, etc |
This book brings order to the chaotic and rapidly evolving world of influencer marketing by providing readers with much needed context, frameworks, and best practices. Written for busy marketing professionals working in both domestic and international markets, it addresses these topics in a highly actionable and engaging manner. Digital Influence covers everything from how to identify the right influencers and determine "level of influence" to collaborating with influencers and measuring ROI. It turns out, it's not all about paying online celebrities outrageous sums to post sponsored content. Backaler also provides much-needed context for why influencer marketing is flourishing today, and perspective into what a more technologically-enabled, globally-connected future will look like. Ultimately, people want to learn from trusted peers, not faceless companies. Better than any corporate marketing function, influencers understand how to make best use of social media platforms and tailor content for their respective cultures to engage consumers in their home markets. Business leaders should arm themselves with Backaler's book to ensure they're not left behind. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name as entry element |
Social media |
| General subdivision |
Marketing |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name as entry element |
Internet marketing |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name as entry element |
Customer relations |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name as entry element |
Social marketing; |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) |
|---|
| Source of classification or shelving scheme |
Dewey Decimal Classification |
| Koha item type |
Books |
