Advertising and Promotion: (Record no. 40845)

MARC details
000 -LEADER
fixed length control field 01679nam a22002417a 4500
003 - CONTROL NUMBER IDENTIFIER
control field HCC
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20250113215946.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 220216b2021 nyua|||| |||| 001 0 eng d
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9781260570991
040 ## - CATALOGING SOURCE
Transcribing agency HCC
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 659.1 BEL
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name Belch, George E.
245 ## - TITLE STATEMENT
Title Advertising and Promotion:
Remainder of title An Integrated Marketing Communications Perspective /
Statement of responsibility, etc George E. Belch; Michael A. Belch
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Place of publication, distribution, etc New York : McGraw-Hill,
Name of publisher, distributor, etc McGraw-Hill
Date of publication, distribution, etc ©2021
300 ## - PHYSICAL DESCRIPTION
Extent xxxi, 740 pages and other ;
Other physical details illustrations(colour)
Dimensions 28 cm
500 ## - GENERAL NOTE
General note <br/>Part 1. Introduction to integrated marketing communications<br/>Part 2. Integrated marketing communications program situation analysis<br/>Part 3. Analysing the communication process<br/>Part 4. Objectives and budgeting for integrated marketing communications programs<br/>Part 5. Developing the integrated marketing communications program<br/>Part 6. Monitoring, evaluation, and control<br/>Part 7. Special topics and perspectives.
520 ## - SUMMARY, ETC.
Summary, etc Advertising and Promotion: An Integrated Marketing Communications Perspective draws from the consumer behaviour, communications, marketing, sales promotion, and other fields to give students a basis for understanding the marketing communications process, how it influences consumer decision making, and how to develop promotional strategies. To effectively plan, implement, and evaluate Integrated Marketing Communications (IMC) programs, one must understand the overall marketing process, consumer behaviour, and communications theory.
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Advertising.
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Sales promotion.
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Communication in marketing.
700 ## - ADDED ENTRY--PERSONAL NAME
Personal name Belch, Michael E.
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Source of classification or shelving scheme Dewey Decimal Classification
Koha item type Books
Holdings
Withdrawn status Lost status Source of classification or shelving scheme Damaged status Not for loan Home library Current library Date acquired Source of acquisition Cost, normal purchase price Total Checkouts Total Renewals Full call number Barcode Checked out Date last seen Date checked out Copy number Price effective from Koha item type
    Dewey Decimal Classification     HCUC LIBRARY - ENGLISH COLLECTION HCUC LIBRARY - ENGLISH COLLECTION 16/02/2022 EMO-IV-008409 PUR/2021/11/18/006 93.50 6 6 659.1 BEL 08749 06/03/2025 03/02/2025 03/02/2025 1 25/01/2022 Books

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