MARC details
| 000 -LEADER |
|---|
| fixed length control field |
01808nam a2200217 i 4500 |
| 003 - CONTROL NUMBER IDENTIFIER |
|---|
| control field |
HCC |
| 005 - DATE AND TIME OF LATEST TRANSACTION |
|---|
| control field |
20250113215946.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
|---|
| fixed length control field |
220112s2021 nyu b 001 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
9781138491410 |
| 040 ## - CATALOGING SOURCE |
|---|
| Transcribing agency |
HCC |
| 082 00 - DEWEY DECIMAL CLASSIFICATION NUMBER |
|---|
| Classification number |
659.209 MYE |
| 100 1# - MAIN ENTRY--PERSONAL NAME |
|---|
| Personal name |
Myers, Cayce, |
| Dates associated with a name |
1982- |
| Relator term |
author. |
| 245 10 - TITLE STATEMENT |
|---|
| Title |
Public relations history : |
| Remainder of title |
theory, practice, and profession / |
| Statement of responsibility, etc |
Cayce Myers. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) |
|---|
| Place of publication, distribution, etc |
New York : |
| Name of publisher, distributor, etc |
Routledge, Taylor & Francis Group, |
| Date of publication, distribution, etc |
©2021. |
| 300 ## - PHYSICAL DESCRIPTION |
|---|
| Extent |
xii, 171 pages ; |
| Dimensions |
24 cm |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE |
|---|
| Bibliography, etc |
Includes bibliographical references (pages 148-161) and index. |
| 520 ## - SUMMARY, ETC. |
|---|
| Summary, etc |
"This book presents a unique overview of public relations history, tracing the development of the profession and its practices in a variety of sectors, ranging from politics, education, social movements, corporate communication, and entertainment. Author Cayce Myers examines the institutional pressures, including financial, legal, and ethical considerations, that have shaped public relations and have led to the parameters in which the practice is executed today, exploring the role underrepresented groups and sectors (both in the U.S. and internationally) played in its formation. The book presents the diversity and nuance of public relations practice while also providing a cohesive narrative that engages readers in the complex development of this influential profession. Public Relations History is an excellent resource for upper level undergraduate and graduate courses covering public relations theory, management, and administration; mass communication history; and media history"-- |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name as entry element |
Public relations |
| General subdivision |
History. |
| 776 08 - ADDITIONAL PHYSICAL FORM ENTRY |
|---|
| Display text |
Online version: |
| Main entry heading |
Myers, Cayce, 1982- |
| Title |
Public relations history |
| Place, publisher, and date of publication |
New York, NY : Routledge, Taylor & Francis Group, 2021 |
| International Standard Book Number |
9781351033015 |
| Record control number |
(DLC) 2020009889 |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) |
|---|
| Source of classification or shelving scheme |
Dewey Decimal Classification |
| Koha item type |
Books |
